Kiara Hughes

Kiara Hughes

July 05, 2024 | Law.com

CRM Success: A Playbook for Disrupting Traditional CRM

Here's the playbook for disruption: Take attorneys out of the equation. Stop building CRM that succeeds or fails on their shoulders. We need to shift the focus and, instead, build the technology from the ground up for the professionals who actually use it: marketing and business development.

By Kiara Hughes

5 minute read