June 20, 2019 | Daily Business Review
Working With #Influencers: What Businesses Need to KnowThe informal nature of social media, however, makes it easy to overlook the legal implications of utilizing influencer marketing.
By Laura Ganoza and Katherine Califa
6 minute read
November 01, 2013 | Daily Business Review
Brand Owners Should Learn New Chinese Trademark LawNew laws require Chinese courts to conduct a "likelihood of confusion" analysis in trademark infringement cases, and this should hopefully bring more consistency for brand owners attempting to enforce their trademark rights in China.
By Laura Ganoza
4 minute read
October 10, 2012 | Daily Business Review
Red-sole ruling teaches trademark owners a valuable lessonWhen is a shoe not protected by Christian Louboutin's red-sole trademark, asks Laura Ganoza of Foley & Lardner. When it's red all over, a federal appeals court rules.
By Commentary by Laura Ganoza
5 minute read
September 07, 2011 | Daily Business Review
Board of Contributors: Louboutin's trademark red soles may face challengeLaura Ganoza and Toni Y. Hickey write that brand owners must be proactive in monitoring the market for infringing uses and timely enforcing their rights in order to avoid defenses waiver and acquiescence.
By Laura Ganoza and Toni Y. Hickey
5 minute read