Laura Ganoza

Laura Ganoza

June 20, 2019 | Daily Business Review

Working With #Influencers: What Businesses Need to Know

The informal nature of social media, however, makes it easy to overlook the legal implications of utilizing influencer marketing.

By Laura Ganoza and Katherine Califa

6 minute read

November 01, 2013 | Daily Business Review

Brand Owners Should Learn New Chinese Trademark Law

New laws require Chinese courts to conduct a "likelihood of confusion" analysis in trademark infringement cases, and this should hopefully bring more consistency for brand owners attempting to enforce their trademark rights in China.

By Laura Ganoza

4 minute read

October 10, 2012 | Daily Business Review

Red-sole ruling teaches trademark owners a valuable lesson

When is a shoe not protected by Christian Louboutin's red-sole trademark, asks Laura Ganoza of Foley & Lardner. When it's red all over, a federal appeals court rules.

By Commentary by Laura Ganoza

5 minute read

September 07, 2011 | Daily Business Review

Board of Contributors: Louboutin's trademark red soles may face challenge

Laura Ganoza and Toni Y. Hickey write that brand owners must be proactive in monitoring the market for infringing uses and timely enforcing their rights in order to avoid defenses waiver and acquiescence.

By Laura Ganoza and Toni Y. Hickey

5 minute read