March 20, 2018 | The American Lawyer
Does Your Firm's Content Say the Same Things As The Next Firm?Does your firm say "uniquely placed," "unmatched," or "unparalleled" in marketing materials? In a noisy global market in which it is increasingly hard for law firms to stand out, a simple client-centric approach to content can separate your firm from the pack.
By Louise Muldoon
7 minute read
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