Marcelo Salup

Marcelo Salup

April 25, 2024 | Daily Business Review

5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm's Marketing, Start at the End

By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.

By Marcelo Salup

7 minute read