April 25, 2024 | Daily Business Review
5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm's Marketing, Start at the EndBy prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
By Marcelo Salup
7 minute read
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