Mark Rothrock

Mark Rothrock

August 24, 2023 | Law.com

The Fourth Circuit Court of Appeals Enters the Cheese Wars: Determining Genericness for Trademark Registration

Recently, the United States Court of Appeals for the Fourth Circuit considered whether "gruyere" cheese can be registered as a trademark in the United States, or whether it is merely a generic term that is not entitled to trademark protection.

By Mike Mitchell, Ed Roche and Mark Rothrock

5 minute read