Mark Sachs

January 03, 2024 | Daily Business Review

Before a crisis can be managed, it must be correctly identified. Failure to do so can result in damages far greater than the crisis itself.

By Mark Sachs

4 minute read

October 06, 2023 | Daily Business Review

Winning in the court of legal opinion but losing in the court of public opinion is not a scenario any client wants to celebrate. That is why attorneys should counsel their clients to communicate with key audiences and resist the temptation to keep things in-house.

By Mark Sachs

5 minute read

June 22, 2022 | Daily Business Review

The truth is, "No comment" leaves the public square open for negative narratives to spiral out of control. When it comes to salvaging a reputation or livelihood post-litigation, "no comment" can be a death knell.

By Mark Sachs

4 minute read

May 09, 2022 | Daily Business Review

To help make an informed decision and craft an effective strategy, an attorney should consider working with a strategic PR firm that specializes in crisis communications.

By Mark Sachs

4 minute read

April 07, 2022 | Daily Business Review

Strategic communications should be an important arrow in any litigator's quiver. In fact, working with a strategic relations firm experienced in litigation support can positively impact the work an attorney provides on a client's behalf.

By Mark Sachs

4 minute read