Mark Schultz

Mark Schultz

March 15, 2018 | The Legal Intelligencer

The Evolution of Focus Groups: From Deliberation to Debriefing

Since the 1940s, focus groups have been used to provide feedback to product sellers, television producers, governments and political candidates. Focus groups bring together a group of “ordinary people” to share their views on a topic or product.

By Mark Schultz

6 minute read


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