Mary K Young

May 02, 2019 | The American Lawyer

Marketers Should Help Steer Law Firms' Strategic Planning Processes

Marketing can and should be a critical partner in the strategic planning process from inception to implementation.

By Mary K Young

7 minute read

September 18, 2018 | Law.com

Law firms need to consider a range of options for achieving their aspirations

Why laterals and combinations are options many firms pursue

By Mary K Young and Kent Zimmermann

8 minute read

October 29, 2007 | National Law Journal

What Clients Want

The way that clients choose and keep their law firms depends on a firm�s ability to supply the basics � and to provide a few little services that may come as a surprise.

By E. Leigh Dance, Norm Rubenstein, and Mary K Young

11 minute read

November 05, 2007 | Texas Lawyer

Are You Being Served? Pull Away From the Pack By Anticipating and Meeting Clients' Needs

Demonstrating higher attorney retention rates is one way firms demonstrate a commitment to meeting their clients' needs.

By e. Leigh Dance, Norm Rubenstein And Mary K Young

11 minute read

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