Megan K Bannigan

August 28, 2020 | New York Law Journal

Sometimes products speak for themselves—red-soled heels (Louboutin), a robin's egg blue box (Tiffany & Co.) and H-shaped belt buckles (Hermès). Brands often seize on the power of design for consumer recognition and take steps to build and maintain trade dress rights. This article explores trade dress issues companies should be thinking about when forming a legal strategy to protect or challenge trade dress rights in their product designs.

By Megan K. Bannigan

8 minute read