Michael Bond

March 26, 2020 | The Recorder

In this age of COVID-19 where uncertainly abounds, the role of marketing communications (or marcom) messaging for lawyers and law firms is changing rapidly. This time is an opportunity to take stock internally and tackle some projects that have been gathering dust, while also being an essential resource for clients.

By Michael Bond

5 minute read

March 18, 2019 | The Recorder

Adapting to a particularly cut-throat marketplace where attraction, retention and rate leverage all rest with the clients requires a makeover in how a firm's services are presented—along with how they are communicated and evaluated.

By Michael Bond

7 minute read

October 13, 2015 | New York Law Journal

Michael Bond of Blattel Communications writes: Social media has become too pervasive and addictive to avoid. These channels are powerful tools for sharing media, engaging in conversations and consuming news. They also carry very real risks for associates and professionals of all stripes.

By Michael Bond

9 minute read

March 03, 2015 | The Recorder

Update your bio, drop in on colleagues and other simple steps for when your marketing tactics start to feel stale.

By Traci Stuart and Michael Bond

5 minute read

March 03, 2015 | The Recorder

Update your bio, drop in on colleagues and other simple steps for when your marketing tactics start to feel stale.

By Traci Stuart and Michael Bond

5 minute read

August 12, 2014 | The Recorder

You need to project professionalism from the start. Traci Stuart and Michael Bond offer some pointers on what to do about your social media presence, and how to sparkle at events.

By Traci Stuart and Michael Bond

6 minute read

September 13, 2013 | The Recorder

An Internet post is likely to last forever, so attorneys should be mindful of their professional image, explain Traci Stuart and Michael Bond of Blattel Communications.

By Traci Stuart and Michael Bond

6 minute read

May 10, 2013 | The Recorder

For some firms, an internal communications department is best, while others benefit more from the expertise of an outside agency, explain Traci Stuart and Michael Bond of Blattel Communications.

By Traci Stuart and Michael Bond

7 minute read