Michelle Calcote King
September 09, 2021 | Law.com
How Law Firms Can Win the Talent War with Public RelationsWhile money is an important way to lure in associates and even lateral partners, firms that focus solely on this one thing might be ignoring a powerful secret recruiting weapon: public relations.
By Michelle Calcote King
7 minute read
April 07, 2021 | Law.com
Why Law Firms Need to Know About the 'Excess Share of Voice' RuleEvery time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
By Michelle Calcote King
7 minute read
December 18, 2020 | Daily Business Review
Law Firm Marketing and PR Lessons From 2020 to Take Into 2021"Sometimes you win, sometimes you learn." This has long been one of my favorite quotes, but it really hit home in 2020. If you came out of this year without any lessons, you weren't paying attention.
By Michelle Calcote King
5 minute read
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