February 22, 2018 | Corporate Counsel
Eco-Claims and Green Branding: The Importance of Being EarnestAs consumers are becoming more sensitive to the environment, companies are trending toward branding their goods and services with eco-friendly claims such as “carbon-neutral,” “natural” and the like.
By Michelle Mancino Marsh and Janice Phaik Lin Goh
6 minute read
September 12, 2016 | New York Law Journal
Brand New World: Making Private Labels a Success for Retailers and BusinessesMancino Marsh of Arent Fox writes: While there are many business considerations for both retailer and vendor in entering into a private label arrangement, these arrangements can be profitable for all parties involved if the pitfalls are well understood.
By Michelle Mancino Marsh
13 minute read
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