Mike Mellor

Mike Mellor

September 26, 2024 | Law.com

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

Smaller law firms can significantly increase their chances of competing with large "Goliaths" by bringing an industry focus, maximizing their digital footprint, building processes and systems around the pitch/proposal process, looking backwards for strengths, and engaging in social media.

By Mike Mellor

9 minute read

August 19, 2024 | Law.com

A Midsize and Boutique Go-to-Market Checklist

Midsize and boutique firms can significantly increase their chances of competing with large "Goliaths" by building the right systems and processes to streamline pitches and awards, increase realization rates/partner point values, and reduce staff turnover.

By Mike Mellor

6 minute read

August 23, 2021 | Law.com

Biz Dev on a Budget: The Reality for Small and Midsize Firms

If you're still stuck in "making a business case" for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it's not the end of the world just yet!

By Mike Mellor

8 minute read

September 12, 2019 | The American Lawyer

Use Your Digital Toolbox to Win Business and Build a Brand

Attorneys can use tools to identify potential buyers and build trust with their key constituents to stand out in an increasingly competitive market.

By Mike Mellor

6 minute read

May 16, 2019 | Law.com

5 Ways to Optimize the Attorney-Marketing Relationship

With an increase in partner laterals, the advent of increasingly sophisticated procurement teams, greater transparency into pricing models, and more law firm mergers every year, the dynamics have certainly shifted. Attorneys can no longer simply wait for their phones to ring and to expect million-dollar books of business by executing and providing superb client service. That ship has sailed, and client expectations have been raised across the board.

By Mike Mellor

9 minute read