Minoo Razavi

Minoo Razavi

June 14, 2022 | Legaltech News

Data-Driven Marketing: Key Analytics & KPIs That Increase Sales

Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC and Minoo Razavi

8 minute read