Mohib M Qidwai

Mohib M Qidwai

December 18, 2019 | The Recorder

How I Learned To Stop Worrying and Love Metrics

In an age when every facet of life is measurable, firms that want to survive and thrive must welcome a culture where metrics influence business and marketing strategy.

By Mohib M. Qidwai

8 minute read

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