June 13, 2022 | Corporate Counsel
Selling to Legal: Collaboration Over CompetitionNick is a salesperson. Colin is a lawyer. Together we decided to explore how selling into the legal space can be less challenging and painful and more collaborative and consultative. There is no cure-all for how to make the relationship work, but there are several common themes and approaches that we both have found to be effective.
By Colin Levy and Nick Cegelski
7 minute read
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