Nicole Demas L Andrew Tseng

Nicole Demas L Andrew Tseng

April 28, 2022 | Law.com

How NCAA Athletes and Brands Can Avoid Big Mistakes In NIL Influencer Agreements

Thousands of college athletes are entering the influencer marketplace for the first time. College athletes now find themselves attractive candidates in the fast growing influencer marketing arena. With the FTC Commissioner taking a closer look at the use of influencers for marketing, student athletes and brands should take care when entering into the influencer marketing arena.

By Nicole Demas, L. Andrew Tseng and Sean P. McConnell

14 minute read