Penny Paul
May 15, 2024 | New York Law Journal
Put PR To Work as an Effective Part of Strategic Law Firm Business DevelopmentA successful PR program not only aligns with business development strategy but also has a real role in driving it. With the right conversations, processes and buy-in—and a clear understanding of common hurdles—a PR program can be a key pillar in business development success.
By Penny Paul, Kelsey Eidbo and Jaylen Pearson
8 minute read
March 31, 2021 | Law.com
Marketing Analytics: More Is Not Always BestIn the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
By Penny Paul and Susan Peters
8 minute read
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