Penny Paul Kelsey Eidbo

Penny Paul Kelsey Eidbo

May 15, 2024 | New York Law Journal

Put PR To Work as an Effective Part of Strategic Law Firm Business Development

A successful PR program not only aligns with business development strategy but also has a real role in driving it. With the right conversations, processes and buy-in—and a clear understanding of common hurdles—a PR program can be a key pillar in business development success.

By Penny Paul, Kelsey Eidbo and Jaylen Pearson

8 minute read