Rachel Erdman

Rachel Erdman

January 09, 2018 | Corporate Counsel

Monetizing IoT Data Without Driving Away Your Customers

Recent cases highlight three common strategies companies should consider when monetizing consumer data: (1) disclose data collection and usage in the Terms of Service (ToS), (2) adequately protect user data, and (3) promote clear user benefits from the data collected.

By Rachel Erdman and Kenie Ho

5 minute read