Rachel Richardson

Rachel Richardson

December 02, 2022 | Daily Business Review

Renter Experience: What Properties Can Learn From E-Commerce Giants

Renters want to easily find and live in their ideal apartment. Much like successful e-commerce businesses, exceptional experiences in leasing require properties to make it easy for renters to find what they're looking for.

By Rachel Richardson

6 minute read

September 01, 2022 | Daily Business Review

FHA Refresher: Avoid Common Mistakes in Your Property Marketing

Closing the gap between leads and new leases comes down to the details. And Fair Housing Act (FHA) compliance is a major part of that. Offer a welcoming and nondiscriminatory environment for every renter to safeguard your property's marketing efforts today and continue attracting qualified renters in the future.

By Rachel Richardson

6 minute read

July 14, 2022 | Daily Business Review

Why Renters Move: The Inflated Cost of Ignoring Your Property's Brand Value

With rising inflation and rent costs, budget concerns are causing renters to start looking for new places. Property teams can address growing concerns and keep demand high by showing the value they offer renters.

By Rachel Richardson

5 minute read