Richard Levick Esq

April 11, 2018 | Pro Mid Market

There are still unique challenges at every level of midsized operations, from managing off-the-reservation rainmakers to convincing clients that sufficient platform doesn't always necessitate dozens of offices in multiple countries. From a marketing standpoint, the challenges are obviously twofold: to articulate the right message about the specific value the firm offers, size notwithstanding, and to find ways to most effectively disseminate that message. The confusion comes in how to do both. Let's talk about the easiest and most effective way to execute a strategy that achieves both goals with minimal disruption to the practice of law.

By Richard Levick, Esq.

6 minute read