Robert Dewitte
September 06, 2024 | Law.com
Risks and Ad Fraud Protection In Digital AdvertisingThe ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
By Cecily Uhlfelder and Robert DeWitte
8 minute read
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