Robert J Roby

August 27, 2023 | New York Law Journal

In this article, Robert Roby discusses the trend of fake reviews and review manipulation in the online shopping world and the recent FTC proposal to address situations in which it believes consumers are being harmed.

By Robert J. Roby

8 minute read

March 27, 2023 | New York Law Journal

This article will examine some of those issues, as well as recent U.S. Patent and Trademark Office (USPTO) guidelines about how to best identify the goods and services in trademark applications that relate to some of the innovative technologies used in and alongside the metaverse.

By Robert J. Roby

9 minute read

August 29, 2017 | New York Law Journal

Robert J. Roby and Catherine Holland of Knobbe Martens write: Fashion design companies need to tell a compelling story in order to cut through the noise of the digital marketplace and remain relevant. Part of telling a compelling story includes managing the dialogue and directing the action. While it is difficult to control either in this age of consumer-created content, there are many steps fashion design companies can take to engage consumers and keep their story on track.

By Robert J. Roby and Catherine Holland

7 minute read

May 08, 2017 | New York Law Journal

Robert J. Roby of Knobbe Martens writes: In addition to producing high quality work product at a fair price, and ensuring that a new client feels valued, staffing the new client with an appropriate team can have a long lasting and positive impact on the professional relationship.

By Robert J. Roby

15 minute read