Scott Lonardo

Scott Lonardo

January 12, 2018 | Inside Counsel

Happy New Year California! Recreational Cannabis Is Here, and So Are Five Branding Issues to Keep in Mind

Recreational cannabis is now legal in several states, including California as of Jan. 1, 2018, so how will cannabis products be identified and distinguished? Like anything else, by their brands. Here are some key issues to keep in mind as the cannabis industry continues to grow.

By Diana Rutowski and Scott Lonardo

7 minute read

May 26, 2014 | National Law Journal

The Case of the Traveling Trademark

The reputation of Bayer's brand didn't stop at the border, especially when a competitor tried to cash in.

By Gabe Ramsey and Scott Lonardo

6 minute read

May 16, 2014 | The Recorder

The Case of the Traveling Trademark

Gabe Ramsey and Scott Lonardo explain why a recent decision found that a mark used elsewhere couldn't be appropriated for use in the United States.

By Gabe Ramsey and Scott Lonardo

7 minute read