Scott Shaffer

August 27, 2021 | New York Law Journal

College athletes are about to become important representatives of brands, including their own, because they are now permitted to be paid for the use of their name, likeness or image. Making sense of the new rules promises to be a difficult task for attorneys, business executives and administrators in the fashion industry and elsewhere. This article provides a general outline of a rapidly-evolving new industry.

By Andrew Lustigman and Scott Shaffer

8 minute read