Shanon Lazarus

June 10, 2020 | Daily Business Review

Whether due to expansion of services or for a more modern look, it is often in an evolving firm's best interest to rebrand. A rebrand is not only the renaissance of the external messaging, but also an opportunity to look internally at the vision, beliefs and culture.

By Shanon Lazarus

5 minute read

May 28, 2020 | Daily Business Review

Unparalleled industry shifts, such as changing client expectations, new technologies, and increased competition, are forcing firms to reinvent themselves, often best accomplished via rebranding.

By Shanon Lazarus

5 minute read

March 18, 2016 | Daily Business Review

Attorney Shanon Lazarus says businesses need to begin re-evaluating their views of millennials in the workplace, and should start embracing them instead of rejecting them.

By Commentary by Shanon Lazarus

5 minute read