June 18, 2019 | New York Law Journal
Diversity Initiatives Shouldn't End With Recruiting—Consider Firm SpokespeopleBy identifying diverse spokespeople, law firms can use media relations as a tool to enhance messaging around commitment to diversity and inclusion initiatives.
By Sophie Cikovsky and Shannon Dempsey
6 minute read
May 10, 2013 | The Recorder
Developing a Marketing StrategyImproving your visibility in the media and on the Internet can increase business and build credentials, explain Zach Olsen and Sophie Cikovsky of Infinite Public Relations.
By Zach Olsen and Sophie Cikovsky
7 minute read
July 26, 2013 | New Jersey Law Journal
Building Your Media Profile For Professional SuccessDo your own PR. How to create an online presence for yourself and build a media resume.
By Zach Olsen and Sophie Cikovsky
7 minute read
May 16, 2013 | Law.com
Build Your Profile for Professional SuccessWhether your end goal is to advance your career within your existing firm, transition to a new one, or become more well known in your field of expertise, building a media resume will help you stay competitive and requires less effort than you might think, say PR experts Zach Olsen and Sophie Cikovsky, who offer a guide for getting your voice heard.
By Zach Olsen and Sophie Cikovsky
7 minute read
July 11, 2013 | The Legal Intelligencer
Building Your Media Profile for Professional SuccessIt is no secret how much work is involved in succeeding in the legal profession. Making partner takes years and years and once you have made it ... well, some say the process is like a pie-eating contest where the prize is more pie.
By Zach Olsen and Sophie Cikovsky
7 minute read
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