Stacy West Clark

December 26, 2007 | Law.com

Marketer Stacy West Clark's gift to you is advice from law firm marketing experts as well as from herself. One reminds lawyers to fix up their Web sites -- "Visitors to law firm Web sites view lawyer biographies three to four times more than any other pages," she says -- while another recommends attorneys devote a minimum of 200 hours a year on business development -- an easy target to hit, he claims. Clark herself says to think about marketing every day and with each person you meet.

By Stacy West Clark

9 minute read

February 01, 2008 | New Jersey Law Journal

Lawyers should carefully decide which clients, prospects and referral sources they will go after this quarter or year and in which industry they will develop an expertise.

By Stacy West Clark

8 minute read

August 19, 2009 | The Legal Intelligencer

You have just developed, or revitalized, a now wonderful Web site. You have poured dollars and time into creating an informative and client-friendly site. Or, better still, you have developed a microsite dealing with one specialty area of your practice. Now what? How do you get visitors to come to your site?

By Stacy West Clark And Jason P. Lisi

9 minute read

March 16, 2010 | The Legal Intelligencer

As the economy continues to improve, more and more companies will be looking for opportunities, and oftentimes, they will come in the form of acquisitions, mergers, spin-offs, dissolutions and more.

By Stacy West Clark

6 minute read

September 29, 2010 | Law.com

Like clockwork every fall -- once the summer ends and kids go back to school -- consultant Stacy West Clark's phone starts ringing with calls from law firms that see a long fall and winter ahead and are re-energized to rev up their business development activities. So, Clark has created a fall marketing "to-do" list of things to get firms going. Among the items Clark suggests: Audit the experience of being a client, put together a public record of your accomplishments and mandate that associates get involved.

By Stacy West Clark

7 minute read

May 12, 2010 | The Legal Intelligencer

Whenever I want to know which firms are getting more work from corporate clients and why, I turn to my friend Marcie Borgal Shunk, a principal of the highly respected BTI Consulting Group. Each year, Shunk's revered team of researchers interviews 250 general counsel and associate general counsel of Fortune 1000 companies.

By Stacy West Clark

7 minute read

May 20, 2011 | Law.com

At every law firm consultant Stacy West Clark has worked with, she encounters lawyers who say they'd love to market, but don't have the time. For busy lawyers, Clark provides 10 tips for marketing effectively, including a list of which marketing activities may have the biggest payoffs.

By Stacy West Clark

6 minute read