Stefanie Marrone

August 21, 2023 | Pro Mid Market

"Content marketing is not a buzzword," writes Pro Mid Market columnist Stefanie Marrone. "It's a powerful strategy to enhance visibility, establish trust and communicate value. By focusing on building genuine relationships, offering tailored content and leveraging platforms like LinkedIn, firms can position themselves as leaders in their areas of expertise, driving growth and fostering lasting client connections."

By Stefanie Marrone

9 minute read

August 04, 2020 | Pro Mid Market

While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (such as taking clients and prospects to lunch or events, going to in-person networking events and conferences).

By Stefanie Marrone

5 minute read

July 06, 2020 | Pro Mid Market

Email marketing should be a core part of everyone's marketing strategy. Email marketing is still the most effective marketing channel surpassing social media and SEO. It is simply because people use email more than other platforms.

By Stefanie Marrone

10 minute read

June 01, 2020 | Pro Mid Market

In case you are looking for some "homework" in the marketing and business development area, here are a few ideas to keep you busy during this period.

By Stefanie Marrone

8 minute read

April 20, 2020 | Pro Mid Market

The most important question you should ask yourself right now is "how can we support our clients and our profession during this time?"

By Stefanie Marrone

14 minute read

March 30, 2020 | Pro Mid Market

The most important thing you can do right now in these uncertain times is to be more human and be patient. Lead with empathy.

By Stefanie Marrone

9 minute read

March 30, 2020 | New York Law Journal

The most important thing you can do right now in these uncertain times is to be more human and be patient. Lead with empathy.

By Stefanie Marrone

9 minute read

May 04, 2018 | New York Law Journal

Since a law firm's most critical assets are its clients, who are the source of both today's business and tomorrow's referrals, attorneys are joining their clients and leveraging social media as an integral part of their business development efforts.

By Liz Cerasuolo, Stefanie Marrone and Gina F. Rubel

11 minute read