Susan Peters

Susan Peters

March 31, 2021 | Law.com

Marketing Analytics: More Is Not Always Best

In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.

By Penny Paul and Susan Peters

8 minute read