Tal Dickstein

Tal Dickstein

May 16, 2024 | Corporate Counsel

Are You Doing 'Deep Fake' Marketing? Consider Using a Scorecard

How can in-house counsel swiftly and competently assess legal risk for newly minted AI-driven campaigns? The answer lies in striking a balance of acceptable levels of legal risk, as defined within your organization, that conform with applicable industry standards, and guided by broader ethical considerations specific to your use case. With this in mind, we have provided a scorecard to weigh the likelihood and severity associated with any deep fake marketing campaign.

By Harry A. Valetk and Tal Dickstein

9 minute read