Tara Trask

October 01, 2020 | Litigation Daily

While alternative jury research methods cannot fully replace traditional in-depth research, they fill an immediate need for developing juror insights during COVID-19.

By Suyash Agrawal and Tara Trask

5 minute read

January 29, 2007 | National Law Journal

Jurors, opposing counsel, even judges make decisions immediately about trial attorneys based on what they can perceive in a matter of seconds.

By Tara Trask/Special to The National Law Journal

11 minute read

May 19, 2004 | The Recorder

As the litigation environment continues to evolve, the number of cases in which focus groups and mock trials are utilized is increasing. There are many reasons to employ scientific jury research. Complex circumstances or concepts, problematic facts and difficult witnesses are all excellent reasons to employ pretrial research to help determine how to best frame a case for a jury. Furthermore, pretrial research can help narrow the focus, perfect arguments and allow for practice.

By Tara Trask

9 minute read

October 29, 2003 | The Recorder

Generation X and Net Gen were raised in the information age, and the way they process, evaluate and retain information is very different from Baby Boomers and Traditionalists, who make up most of the senior partner/lead trial lawyer ranks. Understanding the context in which a person came of age can significantly affect trial strategy. By taking generation-specific characteristics into account, trial lawyers can improve their ability to communicate in the courtroom on multiple levels.

By Tara Trask

8 minute read

May 20, 2004 | Law.com

As the litigation environment continues to evolve, the number of cases in which focus groups and mock trials are utilized is increasing. Gone are the days when only extremely large damage cases could afford the "luxury" of pretrial research. Tara Trask summarizes the best methods for scientific jury research, and reveals that the most valuable pretrial exercises can involve standing in your opponent's shoes.

By Tara Trask

9 minute read

February 09, 2005 | Law.com

"Generation X" and the subsequent "net generation" were raised in different times than the baby boomers and the older "traditionalists" now serving as senior partners and lead trial lawyers. Understanding the context of someone's upbringing can improve the ability to assess a juror. Properly informed, trial lawyers can shatter stereotypes that often result in costly mistakes when exercising peremptory challenges or making motions to dismiss for cause.

By Tara Trask

11 minute read

November 13, 2003 | Law.com

Understanding the context in which a person came of age can significantly affect trial strategy. By taking generation-specific characteristics into account, trial lawyers can improve their ability to communicate in the courtroom on multiple levels, especially when trying to convey complex information to a jury in a digestible form. The Gen X and Net Gen groups are poised to have an increasing impact on the American courtroom.

By Tara Trask

8 minute read