March 22, 2019 | New York Law Journal
Four Ways to Differentiate Your Firm Through Effective Thought LeadershipIll-conceived thought leadership efforts can harm your firm's reputation. Strategic thought leadership programs, on the other hand, can not only improve client engagement but actually lead to new business.
By Tom Orewyler
8 minute read
December 07, 2018 | Corporate Counsel
Why 'GC' Should Mean 'Great Communicator'Many GCs already have begun to play a larger role in corporate communications, as they address all aspects of risk management today. Tangential or episodic involvement, however, is not enough.
By Hugh Burns and Tom Orewyler
5 minute read
May 05, 2005 | New York Law Journal
Preparing for A Law Firm CrisisTom Orewyler, director of media and public relations for Bingham McCutchen, asks: What happens when the firm faces a crisis? A major malpractice suit, criminal conduct by a lawyer, an unflattering internal memo that is leaked to the public � any number of unfortunate scenarios can turn into a sudden nightmare.
By Tom Orewyler
6 minute read
September 08, 2005 | New York Law Journal
Law Firm MarketingTom Orewyler, director of Media and Public Relations at Bingham McCutchen LLP and chair of the PR Committee of the Metropolitan New York Chapter of the Legal Marketing Association, writes that those deal with the press for a law firm should learn to place themselves in the shoes of a reporter before they approach one, or future coverage of their firm may suffer.
By Tom Orewyler
6 minute read
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