July 03, 2024 | Law.com
7 Ways Companies and Content Creators Can Navigate Copyright Law for a Successful PartnershipCompanies often partner with influencers to market their products, hoping to tap into the influencer's devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. However, this relationship can be fraught with legal issues, including in the arena of copyright law.
By Sushila Chanana and Tom Pardini
7 minute read
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