Travis Mccallon

Travis Mccallon

December 20, 2012 | Inside Counsel

Litigation: Product testing and puffery collide in new false advertising suit

A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio presents a unique question about the line between puffery and misleading advertising claims, specifically claims based on product testing.

By Travis McCallon

7 minute read