Vivian Hood

February 27, 2024 | Law.com

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.

By Vivian Hood

8 minute read

September 28, 2022 | Law.com

A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.

By Vivian Hood

10 minute read

March 28, 2022 | Law.com

The adage is true: Actions speak louder than words, and active participation and engagement are critical for fostering real change. Your clients demand it, your competitors are doing it, and your attorneys and staff want it. This is how we will be measured.

By Vivian Hood and Terry M. Isner

8 minute read

October 31, 2019 | Law.com

Law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategy, and leadership, and need inspiring marketing to develop meaningful campaigns that resonate with their audiences.

By Vivian Hood

7 minute read

April 15, 2002 | Law.com

Law firms have a host of digital options to increase their visibility.

By Vivian Hood

8 minute read

April 22, 2002 | Law.com

Savvy law firms use a variety of marketing techniques to reach the audiences who are vital to their practices: clients, prospects, lateral partners and associates and even the media. Firms that want to stay on the cutting edge must continuously reassess whether their Internet presence allows their messages to be seen, noticed, and, most important, retained.

By Vivian Hood

8 minute read