West

March 22, 2004 | National Law Journal

Long gone are the days when clients were won over by a dinner and a handshake. Today's legal clients are looking for a law firm that has a solid technology infrastructure and knows how to use technology in order to guarantee excellent customer service.

By Angela WestSpecial to The National Law Journal

9 minute read

December 28, 2011 | New Jersey Law Journal

Cool new "outside the box" strategies in law firm marketing from around the world.

By Stacy West Clark

7 minute read

October 16, 2007 | The Legal Intelligencer

Virtual law firms; the U.S. Supreme Court on YouTube; lawyer rankings! Thirty years ago � when Bates v. Arizona, the landmark case on attorney advertising was decided � no one could have guessed that we would be where we are today in marketing our practices.

By Stacy West Clark

8 minute read

March 26, 2013 | The Legal Intelligencer

I am always on the hunt to learn about firms doing new things to market their practices. Overall, firms tend to be rather quiet when it comes to divulging what is really working for them these days.

By Stacy West Clark

7 minute read

July 25, 2011 | The Legal Intelligencer

Two immutable facts: You want clients and you are in the service business. Now, in spite of these two well-known facts, I am constantly shocked at how hard law firms and lawyers make it for clients to reach them. Well we are going to fix that right now.

By Stacy West Clark

5 minute read

November 19, 2012 | National Law Journal

Bipartisan acknowledgment of the advantage and importance of diversity and inclusion is a welcome development.

By Joseph West

6 minute read

August 21, 2012 | The Legal Intelligencer

One of the hottest areas of law firm marketing today is one-on-one coaching. I have been providing this service to clients for years. But I am here to tell you that many lawyers do not need a coach to do some successful marketing. Business development has a very simple formula and once you know it, you can repeat it over and over again to grow your practice.

By Stacy West Clark

6 minute read

July 29, 2008 | The Legal Intelligencer

One thing I hear from many law firms today is that their revenues are flatlined or falling. Consequently, they are eager to know where and how they should spend their marketing dollars.

By Stacy West Clark

6 minute read

September 22, 2010 | The Legal Intelligencer

Like clockwork every fall -- once the summer ends and kids go back to school -- my phone starts ringing with calls from law firms who see a long fall and winter ahead and are re-energized to rev up their business development activities. Most of these firms do not have marketing plans in place and are looking to "get something going" right away.

By Stacy West Clark

7 minute read

January 18, 2011 | The Legal Intelligencer

Now more than ever, great rainmakers know that their mantra is "Give to get." Instead of looking at every client as a dollar sign, smart business getters will turn most of the marketing energy into giving more than just billable services to each and every client. Savvy lawyers today will be looking for countless ways to add value to the client's life and world in ways that do not show up on the bills.

By Stacy West Clark

7 minute read