October 21, 2008 | The Legal Intelligencer
Empowering Firm Staff to Generate More Client BusinessThis is the month, the year -- heck -- the decade of lawyers needing to deliver outstanding service to their clients. The components of great service include understanding the client's business, being incredibly responsive, communicative and accessible and looking for opportunities to make the client's life and business world better. Here is the good news: You do not have to do this alone. In fact, you should not be doing this alone.
By Stacy West Clark
7 minute read
December 18, 2007 | Law.com
My 2007 Holiday Gift: Advice From Top Marketing ConsultantsWell, it's that time of year when we give those we care about something special. This year, I have a really great gift for lawyers and marketers throughout the Delaware Valley: I am giving the gift of advice from law firm marketing experts from around the country.
By Stacy West Clark
10 minute read
October 04, 2013 | New Jersey Law Journal
Time for a Customer-Service Check-UpBe your own client for a day. You may be surprised what you learn about your office.
By Stacy West Clark
6 minute read
November 23, 2010 | The Legal Intelligencer
You Have a New Website? You're Moving? Big Deal!I have many clients doing exciting things -- from moving to new and improved offices, to rolling out new websites, blogs, microsites and other initiatives. And each and every one of them asks me how to promote -- to the max -- this unbelievable news!
By Stacy West Clark
6 minute read
May 28, 2013 | The Legal Intelligencer
Cool Things Law Firms Are Doing in Marketing Part IIIn March, I shared with you some of the innovative marketing activities law firms around the country were engaging in, but so many law firms wrote me with their news that one article was not big enough to cover it all.
By Stacy West Clark
6 minute read
October 10, 2011 | Texas Lawyer
Commentary: 10 Ways to Make It Easy for Clients to Find YouTwo immutable facts: You want clients and you are in the service business. Stacy West Clark, president of a firm that helps law firms grow their businesses, says that, in spite of these two well-known facts, she is constantly shocked at how hard firms and lawyers make it for clients to reach them. She offers some ideas on how to change that situation.
By Stacy West Clark
5 minute read
October 23, 2012 | New Jersey Law Journal
Create a Personal Brand for YourselfStand out from the crowd and be more successful.
By Stacy West Clark
6 minute read
October 16, 2012 | The Legal Intelligencer
You Want to Be Successful? Create a Personal BrandHave you seen the Broadway show Gypsy? Remember the song the strippers sang titled, "You Gotta Have a Gimmick"? Believe me — they were onto something.
By Stacy West Clark
6 minute read
March 20, 2007 | The Legal Intelligencer
Creating Sources for Referrals Can Be a Resource for LawyersWe have all seen the Got Milk? commercial. In the world of law firm marketing - the expression that rings true is Got Referral Sources?
By Stacy West Clark
8 minute read
July 26, 2010 | The Legal Intelligencer
10 Tips to Ensure Your Firm Is Delivering Top Service to ClientsIt's funny. When I ask lawyers if they are delivering outstanding service to their clients, they always seem to answer, "You bet!" Everyone thinks their service is tops. But when you talk to clients, and ask them for their views on the type of service they are receiving, most give their firms a "C" grade.
By Stacy West Clark
8 minute read