West

July 30, 2008 | Law.com

One thing consultant Stacy West Clark hears from many law firms today is that their revenues are flatlined or falling. Consequently, they are eager to know where and how they should spend their marketing dollars. Clark discusses the results of the 2008 Survey of National Market Awareness for Law Firms -- in which the top law firms were praised for their innovative marketing techniques -- and explains how other firms can apply their techniques to gain more business.

By Stacy West Clark

6 minute read

October 18, 2007 | Law.com

Law firms are spending millions of dollars on marketing activities that need to comply with myriad state ethics rules on advertising. One consultant says to put more effort into public relations, but it remains difficult for law firms to blend the virtual world and technology into marketing campaigns.

By Stacy West Clark

8 minute read

July 15, 2009 | New Jersey Law Journal

I want you to consider all of the "free" things you can do for current clients, referral sources and potential clients, and if you do the steps I outline below, you will get business, you will get referrals and you will actually come out of this hard time way ahead of your competitors.

By Stacy West Clark

7 minute read

August 01, 2007 | National Law Journal

It is obvious the court is split with a 5-4 conservative majority with the retirement of Justice Sandra Day O'Connor. What is less certain from their opinions is the true extent of their reach. Court watchers, and even the justices themselves, are debating whether this term's decisions were exercises in judicial modesty or a sweeping overhaul of important precedents.

By Sonja R. West

12 minute read

April 21, 2009 | The Legal Intelligencer

It's a fun time to be a lawyer right now, isn't it? Your firm is telling you — no, mandating you — to go out and bring in business; clients are scrutinizing your fees and every hour of your time as they never have done before; your colleagues in other firms are losing their jobs and there is less work to go around right now.

By Stacy West Clark

7 minute read

January 19, 2011 | Law.com

Now more than ever, great rainmakers know that their mantra is "Give to get," says consultant Stacy West Clark. She provides a list of 20 free services that savvy lawyers can offer to clients that may be unbillable, but if done correctly can lead to great rewards down the road.

By Stacy West Clark

7 minute read

June 16, 2009 | The Legal Intelligencer

Shiver me timbers — it sure is a difficult time to be an associate or new lawyer in any law firm. In the last few months, associates have been laid off, paid not to show up and those who are still employed have in many cases seen their salaries chopped.

By Stacy West Clark

6 minute read

April 20, 2000 | Law.com

This article addresses the ways in which partners in professional organizations, notwithstanding their title, can pursue remedies under the anti-discrimination laws. The authors conclude that despite the fact that such laws typically do not treat partners as protected "employees," the door is open for a plaintiff to challenge his or her "partnership" status in a discrimination claim.

By Gloria Allred & John S. West

10 minute read

February 15, 2010 | Texas Lawyer

Consultant Stacy West Clark says firms will see a much greater return by focusing marketing dollars on those lawyers who want to grow their books. These are the folks consultants or managing partners should work with one-on-one to develop smart and effective plans, she says.

By Stacy West Clark

6 minute read

December 20, 2005 | The Legal Intelligencer

When pitching a corporation for new business, pitch the individual lawyer's skills, not the entire firm, according to Comcast's deputy general counsel Jennifer Heller. She advised lawyers not to be shy about pitching to her - ask for the work.

By Stacy West Clark

5 minute read