August 19, 2009 | The Legal Intelligencer
Promoting a Web Site: Online and Offline Tips to Drive Traffic to Your SiteYou have just developed, or revitalized, a now wonderful Web site. You have poured dollars and time into creating an informative and client-friendly site. Or, better still, you have developed a microsite dealing with one specialty area of your practice. Now what? How do you get visitors to come to your site?
By Stacy West Clark And Jason P. Lisi
9 minute read
March 16, 2010 | The Legal Intelligencer
What to Do When Your Client Is Dissolved or MergedAs the economy continues to improve, more and more companies will be looking for opportunities, and oftentimes, they will come in the form of acquisitions, mergers, spin-offs, dissolutions and more.
By Stacy West Clark
6 minute read
September 29, 2010 | Law.com
10 Items for Your Law Firm Marketing 'To-Do' ListLike clockwork every fall -- once the summer ends and kids go back to school -- consultant Stacy West Clark's phone starts ringing with calls from law firms that see a long fall and winter ahead and are re-energized to rev up their business development activities. So, Clark has created a fall marketing "to-do" list of things to get firms going. Among the items Clark suggests: Audit the experience of being a client, put together a public record of your accomplishments and mandate that associates get involved.
By Stacy West Clark
7 minute read
May 12, 2010 | The Legal Intelligencer
Want More Work From Corporate Clients? Deliver Extraordinary ServiceWhenever I want to know which firms are getting more work from corporate clients and why, I turn to my friend Marcie Borgal Shunk, a principal of the highly respected BTI Consulting Group. Each year, Shunk's revered team of researchers interviews 250 general counsel and associate general counsel of Fortune 1000 companies.
By Stacy West Clark
7 minute read
May 20, 2011 | Law.com
10 Marketing Tips for Time-Pressed LawyersAt every law firm consultant Stacy West Clark has worked with, she encounters lawyers who say they'd love to market, but don't have the time. For busy lawyers, Clark provides 10 tips for marketing effectively, including a list of which marketing activities may have the biggest payoffs.
By Stacy West Clark
6 minute read
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