Deploying Tech Solutions to Grow Your Practice - NOT CLE

Mariana Loose is the Chief Marketing Officer of Alston & Bird where she is responsible for the firm's marketing and business development function.

Mariana has extensive experience developing marketing and business development programs that deliver measurable results and revenue. She has launched industry and client team programs; advises firms on client and media communications strategies; and coaches individual partners on achieving their business development objectives.

Mariana has an MBA in International Business and Marketing from Baruch College Zicklin School of Business.

Vedika has devoted her career to improving the delivery of legal services. She is trained and skilled in legal operations and technology and applies Six Sigma principles to each project. She uses her legal background to understand the business of law, and her technical and process skills to enhance client value. Working closely with clients and matter teams, Vedika's engagements range from consulting on quick-wins using low fidelity solutions, to in-depth and ongoing collaboration with multiple stakeholders and tools across the firm, to solve complex challenges.

Vedika also works closely with the firm's IT department to assist in researching and advising on technologies for firm-wide adoption that increase the productivity, quality, and efficiency of service delivery.

Zach Warren leads technology and innovation content and research for the Thomson Reuters Institute. Zach has been writing and speaking on tech and innovation for more than a decade, and charts the future of professional services industries, including legal, tax, and risk & fraud, through writing, podcasts, speaking engagements, and more. With the Institute, Zach has helmed multiple research projects on technology in professional services, including a series of Generative AI reports for the legal and tax industries, the Digital Strategy Report for law firms, and others. Before TRI, Zach was the editor-in-chief of ALM’s Legaltech News and regularly featured on Law.com, The American Lawyer and ALM events such as Legalweek.