Attention:
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Deploying Tech Solutions to Grow Your Practice - NOT CLE


Level: Advanced
Runtime: 60 minutes
Recorded Date: January 30, 2024
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Available with Legal Industry Bundles Only. Learn More


Agenda


This course is NOT eligible for CLE credit.

Learning objectives:

  • Developing business cases for tech investment and selling technology and automation internally to meet billable hour requirements
  • Aligning pricing, fee engagements, and technology investment
  • Selecting the best business intelligence, marketing, and RFP tools to invest in

For NY - Difficulty Level: Experienced attorneys only (non-transitional)

Description

Law firm success hinges on the ability to drive consistent revenue and new revenue opportunities. the most successful firms are justifying tech investment, evaluating new business intelligence, marketing, and RFP tools to make revenue generation as efficient and effective as possible.

This program was recorded as part of Law.com's Legalweek Conference on January 30, 2024.

This course is NOT eligible for CLE credit.

Provided By

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Panelists

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Mariana Loose

Chief Marketing Officer
Alston & Bird

Mariana Loose is the Chief Marketing Officer of Alston & Bird where she is responsible for the firm's marketing and business development function.

Mariana has extensive experience developing marketing and business development programs that deliver measurable results and revenue. She has launched industry and client team programs; advises firms on client and media communications strategies; and coaches individual partners on achieving their business development objectives.

Mariana has an MBA in International Business and Marketing from Baruch College Zicklin School of Business.

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Vedika Mehera

Innovation Advisor
Orrick, Herrington & Sutcliffe LLP

Vedika has devoted her career to improving the delivery of legal services. She is trained and skilled in legal operations and technology and applies Six Sigma principles to each project. She uses her legal background to understand the business of law, and her technical and process skills to enhance client value. Working closely with clients and matter teams, Vedika's engagements range from consulting on quick-wins using low fidelity solutions, to in-depth and ongoing collaboration with multiple stakeholders and tools across the firm, to solve complex challenges.

Vedika also works closely with the firm's IT department to assist in researching and advising on technologies for firm-wide adoption that increase the productivity, quality, and efficiency of service delivery.

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Zach Warren

Technology and Innovation Insights Lead
Thomson Reuters Institute

Zach Warren leads technology and innovation content and research for the Thomson Reuters Institute. Zach has been writing and speaking on tech and innovation for more than a decade, and charts the future of professional services industries, including legal, tax, and risk & fraud, through writing, podcasts, speaking engagements, and more. With the Institute, Zach has helmed multiple research projects on technology in professional services, including a series of Generative AI reports for the legal and tax industries, the Digital Strategy Report for law firms, and others. Before TRI, Zach was the editor-in-chief of ALM’s Legaltech News and regularly featured on Law.com, The American Lawyer and ALM events such as Legalweek.


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