Gatorade Wins A Round In The Sports Drink Wars
Coca-Cola Co. agreed to withdraw one PowerAde television commercial and modify a second March 22, resolving a lawsuit PepsiCo filed to protect its Gatorade brand. Coca-Cola agreed to immediately stop airing its "Drag Race" commercial for it's low calorie sports drink PowerAde Option and to change a second commercial called...
March 24, 2006 at 08:25 AM
2 minute read
The original version of this story was published on Law.com
Coca-Cola Co. agreed to withdraw one PowerAde television commercial and modify a second March 22, resolving a lawsuit PepsiCo filed to protect its Gatorade brand.
Coca-Cola agreed to immediately stop airing its “Drag Race” commercial for it's low calorie sports drink PowerAde Option and to change a second commercial called “Laces.” The agreement followed the out of court settlement of a lawsuit PepsiCo filed March 20 in a Chicago federal court that claimed Coca-Cola's adverting was false and deceptive. According to the suit, the advertising falsely implied that PowerAde offers more energy-enhancement benefits than Gatorade, which is manufactured by QTG, a division of PepsiCo.
“Our primary concern is to ensure that consumers are accurately informed about the benefits of a functional sports drink, and we are satisfied with PowerAde Option's decision,” Cindy Alston, a Gatorade vice president, said in a statement.
Both commercials were launched at the start of the NCAA college basketball tournament. The commercial pulled from the air featured a “drag race” between two farmers in Amish dress. The other commercial will be modified with a voice-over making it clear that PowerAde has both fewer calories and less carbohydrate energy than Gatorade, Coke said in a statement.
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