4th Circuit: Georgia Pacific Paper Towel Litigation Remanded

The 4th Circuit remanded a dispute involving Von Drehle Corp. (VD)'s paper towel that only fits in rival company Georgia Pacific's (GP) paper towel dispensing machine on Aug. 10 in Georgia Pacific Consumer Products, LP v. Von Drehle Corp.

GP introduced an automatic paper towel dispenser in October 2002 for which it designed specific paper towels. Shortly thereafter, VD began producing a paper towel to fit those dispensers which GP claimed was of inferior quality. They claimed consumers would mistakenly think the towels were manufactured by G-P and this would harm the company's reputation.