A snake slowly slithers across the moss-covered forest floor, where it discovers a woman, nude but for a few strategically placed leaves, lying on the ground. The snake weaves across her legs and back over her body, sliding suggestively across her waist.

Provocative? Yep.

And that ad, which claims the mythology behind the health powers of pomegranates is backed by modern science, is not the only titillating thing POM Wonderful has been up to lately.