The GC’s role in the digital revolution: Corporate campaigns
An array of hostile forces has integrated strategies, collaborating in multifaceted campaigns to put targeted companies or industries on the defensive, damage reputations and secure significant changes in corporate policy.
November 21, 2013 at 07:00 PM
4 minute read
It's no longer just the danger of bad stories going viral. In the digital age, corporations face a very different and unprecedented threat. Now, an array of hostile forces has integrated strategies, collaborating in multifaceted campaigns to put targeted companies or industries on the defensive, damage reputations and secure significant changes in corporate policy.
They're often referred to as “corporate campaigns” or “global strategic campaigns.” The adversaries include labor unions, activist groups, minority shareholders and plaintiffs' lawyers. Their agendas are mutually supportive, such that a lawsuit or an attack on a company's environmental practices can be leveraged to force concessions to union organizers.
If such strategy is formidably protean, the Internet is just the right tool to consolidate this global collaboration. These adversaries use Big Data to gather astounding volumes of information about companies. They organize shareholders online. They launch personal attacks against executives. They don't hope the content goes viral. They make it viral.
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Trending Stories
- 1The Law Firm Disrupted: For Big Law Names, Shorter is Sweeter
- 2Wine, Dine and Grind (Through the Weekend): Summer Associates Thirst For Experience in 'Real Matters'
- 3The 'Biden Effect' on Senior Attorneys: Should I Stay or Should I Go?
- 4BD Settles Thousands of Bard Hernia Mesh Lawsuits
- 5First Lawsuit Filed Alleging Contraceptive Depo-Provera Caused Brain Tumor
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250