In-House Lawyers Still Put Trust in Traditional Media, Survey Says
The 2017 State of Digital & Content Marketing Survey asked more than 100 in-house counsel to rate the credibility of various sources of information, and traditional media sources came out on top with a 95 percent credibility score.
June 01, 2017 at 11:40 AM
3 minute read
Fears about consumers of information turning away from traditional media appear to be overblown—at least when it comes to in-house counsel readers, according to a survey released this week by strategic communications firm Greentarget and consulting firm Zeughauser Group.
The 2017 State of Digital & Content Marketing Survey asked more than 100 in-house counsel to rate the credibility of various sources of information, and traditional media sources came out on top with a 95 percent credibility score.
“The 'fake news' phenomenon, which was born largely out of the contentious presidential campaign of 2016, hasn't affected business and trade media in the same way that it has mainstream media and, notably, political coverage,” said John Corey, founding partner of Greentarget, in an email. “C-suite executives—whether they be GCs, CEOs, CFOs, COOs, etc.—rely on traditional media because of its inherent third-party credibility and objectivity.”
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