Fears about consumers of information turning away from traditional media appear to be overblown—at least when it comes to in-house counsel readers, according to a survey released this week by strategic communications firm Greentarget and consulting firm Zeughauser Group.
The 2017 State of Digital & Content Marketing Survey asked more than 100 in-house counsel to rate the credibility of various sources of information, and traditional media sources came out on top with a 95 percent credibility score.
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