Since social media posts can be easily shared, negative or false comments about a business can go viral in no time.

In the age of social media, a positive review or comment about a company can be very beneficial, helping a brand gain notoriety and increase business. But a company's good reputation can often be quickly undone by negative reviews, especially when the review is defamatory.

Since social media posts can be easily shared and reposted, negative comments about a business can go viral in no time and reach an enormous number of people, a number that far exceeds the original poster's immediate circle of contacts.