With a July 17 deadline for comments on the Federal Communications Commission's proposal to roll back net neutrality rules, a number of companies have given their opinions in an attempt to sway the agency.

The FCC, led by Chairman Ajit Pai, voted 2-1 in May to start a proceeding to repeal Obama-era rules adopted in 2015 that looked to the FCC's authority under Title II of the Communications Act in order to impose net neutrality rules. The commission's final proposal, titled “Restoring Internet Freedom,” was made public on May 23 and calls for “re-evaluating the existing rules” on net neutrality, which currently aim to ensure that internet service providers (ISPs) don't block or slow users' access to certain websites or services or create so-called fast lanes for content delivery.

The FCC's notice of proposed rulemaking specifically proposes to reverse the FCC's 2015 decision to impose “heavy-handed” regulations on ISPs; classify all broadband internet access services as information services; and eliminate the catch-all internet conduct standard, which allows the FCC to prohibit practices it determines unreasonably interfere with or disadvantage consumers' ability to use the internet.