On March 1, 2017, Snap Inc. priced its highly anticipated initial public offering (IPO), marking the largest U.S. tech IPO since Facebook went public in 2012. What made the Snap IPO particularly noteworthy was its dual-class share structure, featuring shares of common stock with no voting rights. The Snap IPO has brought to light the topic of dual-share structured companies and may leave other companies planning to go public wondering whether a dual-class share structure is right for them.

What is a dual-class share structure?

Traditionally, when a company went public to raise money, investors could expect voting rights roughly proportionate to the size of their investments. Increasingly, however, companies are electing to go public with dual-class share structures that give some shareholders greater voting rights per share than others, and as recently as the Snap IPO, offer no voting rights at all to their investors. As a result, shareholders (typically the founders of these companies) who own only a small portion (or less than majority) of a company's capital stock are able to retain a majority of the voting power, and thus, control of the company.